You aren't going for the beach. You aren't going for the skyscrapers, soundsystems, or bikinis. You aren't going because it's easy to get there, or that it's a nice place to stay. You're not going because you're looking to see the newest technology or to hear the latest music.
In US electronic music, you've got arms and legs in Miami, New York, LA and San Francisco.
But, in the middle of a literal wasteland, there's a tiny heartbeat once per year for a few days that keeps the blood moving through the body.