It's been a growing trend during every festival or music conference there is one artist that takes the cake when wardrobe. It's an observational easily missed by most.
Scuba's Bro Step T-shirt, caused a mini sensation at Decibel 2010. Following the likes of Loco Dice's "PEOPLE LIKE US" WMC 2010 shirt and I think it was Derrick May that had an "I don't need Tractor to Pull Chicks" this past DEMF.
It was the "PEOPLE LIKE US" T-shirt that first made me take notice, the amount of people asking around how they could buy one was more than I could count. In fact months later there was still a buzz. What surprised me was how a plain white shirt with black lettering had turned into a marketing master piece.
If your an artist its definitely something to ponder. Congrats to Scuba! people took notice in your acute sense of dubstep fashion.